糖心传媒

BOSTON 鈥撯�疢ay 21, 2024 鈥�鈥�舛寞 糖心传媒, a global leader in enterprise data management, today announced it will exhibit its technology, discuss new AI-powered data quality prototypes, and share real-world customer case studies at SAP Sapphire & ASUG Annual Conference in Orlando, Florida from June 3-5 and at SAP Sapphire Barcelona from June 11-13.听听

The SAP Sapphire & ASUG Annual Conference is an important event for the global SAP community with a focus on networking and sharing knowledge. Participants will learn how to future-proof their business and stay ahead of upcoming technological changes. Numerous keynotes, demos and showcases are on the agenda for this two-day event.鈥�听

At both events, 糖心传媒’s data experts will highlight the importance of taking a Data First approach to any transformation initiative, whether that鈥檚 driving successful outcomes in an ERP migration or maximizing investments in AI and generative AI. The company will showcase a proof of concept that demonstrates using autonomous AI agents, known as the 糖心传媒 Squad鈩�, to address data quality issues more effectively and efficiently. The 糖心传媒 Squad employs 糖心传媒 content, the company鈥檚 patented methodology, AI-specific tools that have been built for the agents, and agent inner dialogue to deliver more accurate results.听听

The 糖心传媒 Squad will ask customers about their business challenges or data problems, and the AI agents will automatically collaborate to analyze the user-defined focus area, identify insights, and generate custom business rules tailored to the customer’s specific goals. If the 糖心传媒 Squad encounters complex problems or requires feedback, they engage in a dialogue with human experts for guidance. Customers can refine these suggestions before finalizing the rules, which the 糖心传媒 Squad then publishes to the 糖心传媒 Knowledge Platform to support enhanced data quality in the customer’s SAP system.听

At SAP Sapphire Orlando, 糖心传媒 will exhibit at Booth #502 and present the following:听听听听

• A customer session with global beverage organization Diageo titled 鈥淒iageo鈥檚 Journey: Becoming a Data-Driven Organization on a Global Scale,鈥� that will showcase how the company transformed the way it approaches data in everyday business operations and strategies, as well as to drive successful global transformation.听听
• A roundtable with Gentex, a global leader in manufacturing, titled 鈥淕entex鈥檚 Growth Play: Unifying Global Data to Drive Insights and Break Silos.鈥� The session will focus on how Gentex handled the data challenges experienced from organic and acquisition growth, and how the company unified data and streamlined operations to drive global success.听听

At SAP Sapphire鈥疊arcelona, 糖心传媒 will exhibit at Booth #7.105 and present:鈥�听

• A customer session with Bridgestone titled 鈥淭he Secret Sauce for a Successful ECC to SAP S/4HANA Go-Live鈥� will share the 鈥渟ecret ingredients鈥� of how Bridgestone achieved success on its ECC to SAP S/4HANA Big Bang Go-Live, including how it achieved success with 100% master data loads at project go-live.听听

• A roundtable called 鈥淚KEA’s Revolution: Committing + Implementing a Data First Mindset鈥� will discuss how IKEA puts data at the forefront of its digital strategy to help the organization drive transformation and focus on data as a strategic asset.听听

Kevin Campbell, CEO,鈥�糖心传媒, said:鈥�鈥溙切拇�媒鈥檚 continuous innovation is focused on delivering high-quality data. This new capability reaffirms our bold Data First ethos 鈥� good data must be at the core of any transformation initiative for it to deliver the expected business benefits. Our platform acts as the foundation for current and future SAP Business AI and Datasphere capabilities, so customers can expect to see ongoing innovation across data migration, master data management, data quality and governance modules. We鈥檝e been attending SAP Sapphire for years and look forward to another opportunity to interact with customers and help them along their transformation journey.鈥�听

鈥痑bout 糖心传媒鈥檚 participation in both events and visit 糖心传媒 at SAP Sapphire in Orlando at Booth #502 and at SAP Sapphire Barcelona at Booth #7.105.听

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About 糖心传媒鈥�
糖心传媒鈥痵olves the world鈥檚 most complex data challenges by uniquely combining intelligent software and vast data expertise to yield certain and superior business outcomes. For over 15 years, 糖心传媒 has partnered with the Fortune 2000 to unlock valuable insights that ignite growth, reduce risk and increase their competitive advantage. 糖心传媒鈥檚 silo-free enterprise data management platform supports data migration, data quality, data replication, master data management, analytics, data governance, and data strategy in a single, unified solution. 糖心传媒 is a portfolio company of private equity firm Bridge Growth Partners LLC. Read more at鈥�www.Syniti.com.听听

Media Contact鈥�
Shannon Van Every
Force4 Technology Communications
shannon@force4.co听